One idea, three stages of ownership
Most brands split concept, production and distribution across three teams that never meet. I hold all three, so the idea that wins the pitch is the one that ships and performs.
Advertising
Brand positioning, campaign concepts and scripts rooted in how Lagos actually talks, buys and shares.
Campaign production
Brand films, event coverage and social-first shoots, directed and edited under one roof.
Digital strategy
Content calendars, paid and organic distribution, built for local buyers and international or B2B audiences at once.
The reel
Films, event coverage and social cuts. Tap any tile to watch.
Selected work
Brand, production and talent work across Lagos.
Hamthel Holdings
Content and marketing for a Lagos conglomerate spanning smart home products, textiles, real estate, renewable energy and luxury paints. One parent brand, five audiences, each with its own voice.
FettyEffect
My video production brand: event and DJ coverage, brand films and social content for clients who want their night, launch or product to travel beyond the room.
Chode X
Managing an underground artist: positioning the sound, shaping the visual identity and building an audience from the scene up.
Experience
- Creative DirectorFettyEffect. Lead concept, direction and post-production on brand films, events and social campaigns.
- Creative Production and Social Content StrategyHamthel Holdings. Plan and produce content across the group's five business lines.
- Talent ManagerChode X. Direct brand, content and release strategy for an underground artist.
What I bring
Creative
- Campaign concepting
- Copy and scriptwriting
- Art and film direction
Production
- Shoot planning and direction
- Editing and color grading
- Live event coverage
Strategy
- Social content strategy
- Paid and organic distribution
- Local and B2B audience planning